In 2016, Mad Mobile was at a pivotal point. They were building a platform that would transform the way retail and restaurant chains interact with customers.
To bring that vision to life, they partnered with Southteams to assemble a founding team of A-players—high-performing engineers who laid the technical foundation for their core product using Node.js, Java, and React.js.
This initial collaboration focused on building a robust backend architecture with microservices in Java and Node.js, paired with a modern frontend experience powered by React.js. For mobile development, the team leveraged React Native and Cordova, ensuring rapid iteration and cross-platform support, including iOS.
Their infrastructure was cloud-native from the start, relying on both AWS and Google Cloud to maximize scalability, performance, and global reach. As the platform matured, workloads were containerized and orchestrated using Kubernetes, ensuring reliable and flexible deployments across environments.
That early collaboration laid the groundwork for a high-performing, long-term relationship. By 2021, Mad Mobile’s ambitions were expanding. The company had just acquired a major player in the point-of-sale space—Xstore—and needed to scale fast.
Together, we expanded their nearshore team from 7 to 47 people in just 6 months, integrating seamlessly with their U.S.-based engineering, product, and design teams. Our engineers were instrumental in integrating Xstore POS technology into their unified commerce platform, creating seamless experiences for associates and customers alike.
This aggressive growth phase was critical: it allowed Mad Mobile to pivot from a platform provider to an end-to-end mobility partner for some of the largest retailers and restaurant chains in the U.S.
With Southteams, Mad Mobile didn’t just scale fast—they scaled right. This isn’t just remote collaboration—it is a true partnership. Today, they serve over 21,000 retail and restaurant locations, with a tech team that's both agile and resilient.
